The Timberland® brand was known for quality handsewn boat shoes in Europe in the early 1980s. But by the mid-1980s, everyone wanted to know more about the yellow boot. Timberland distributors attended shoe shows across the continent. The rugged, waterproof nubuck leather was like nothing else ever seen on display at these shows. Soon the yellow boot could be found at high-end sporting goods stores, department stores and men's fashion stores throughout Italy, the United Kingdom and Germany. In Italy, the epicenter of the yellow boot explosion, the rise in popularity can in part be credited to the "Paninaro". The Paninaro movement in the early 1980s was a subculture of youths that were known for their regular hangouts at the "Al Panino" bar—a popular sandwich and burger joint in Milan's Via Agnello district. They chose the yellow boot as a cornerstone of their fashionable style. By the mid-1980s, the yellow boot was adopted into popular culture in Italy, appealing to a consumer-driven middle class that was searching for a "Made in the USA" look.The Timberland® brand was known for quality handsewn boat shoes in Europe in the early 1980s. But by the mid-1980s, everyone wanted to know more about the yellow boot. Timberland distributors attended shoe shows across the continent. The rugged, waterproof nubuck leather was like nothing else ever seen on display at these shows. Soon the yellow boot could be found at high-end sporting goods stores, department stores and men's fashion stores throughout Italy, the United Kingdom and Germany. In Italy, the epicenter of the yellow boot explosion, the rise in popularity can in part be credited to the "Paninaro". The Paninaro movement in the early 1980s was a subculture of youths that were known for their regular hangouts at the "Al Panino" bar—a popular sandwich and burger joint in Milan's Via Agnello district. They chose the yellow boot as a cornerstone of their fashionable style. By the mid-1980s, the yellow boot was adopted into popular culture in Italy, appealing to a consumer-driven middle class that was searching for a "Made in the USA" look.The Timberland® brand was known for quality handsewn boat shoes in Europe in the early 1980s. But by the mid-1980s, everyone wanted to know more about the yellow boot. Timberland distributors attended shoe shows across the continent. The rugged, waterproof nubuck leather was like nothing else ever seen on display at these shows. Soon the yellow boot could be found at high-end sporting goods stores, department stores and men's fashion stores throughout Italy, the United Kingdom and Germany. In Italy, the epicenter of the yellow boot explosion, the rise in popularity can in part be credited to the "Paninaro". The Paninaro movement in the early 1980s was a subculture of youths that were known for their regular hangouts at the "Al Panino" bar—a popular sandwich and burger joint in Milan's Via Agnello district. They chose the yellow boot as a cornerstone of their fashionable style. By the mid-1980s, the yellow boot was adopted into popular culture in Italy, appealing to a consumer-driven middle class that was searching for a "Made in the USA" look.
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