【NBAYX-2K11快讯】新文：Jordan Challenge and Capturing Sports History With Jason Argent

zeng56

There’s the scouting information that goes to determining the relative speed of Tennessee Titans running back Chris Johnson, the on-ball defensive skill of Los Angeles Lakers guard Kobe Bryant, or the base-running ability of Tampa Bay Rays outfielder Carl Crawford. The art direction that has to pull in the level of detail to capture all of the Denver Nugget players tattoos, Kevin Durant’s shoes, the bagginess of Manny Ramirez’s uniform, and the placement of Peyton Manning’s towel. The sound design details that assures a Carolina Panther’s first down is met with a growl, the proper bell sound greets every Dallas Maverick free throw, and the Seminole war cry sound authentic and is brought in at the proper time of a Florida State football game.


When presented this bold statement, 2K Sports’ Vice President of Marketing Jason Argent agreed. “It’s bold, but you’re right. I can’t think of anything out there more comprehensive,” He said.
He should know. 2K Sports, as well as their competitors, takes on the task of releasing sports titles that don’t just operate well as a matter of well-functioning code but realism beyond what one would have thought possible in the days of Bases Loaded and Double Dribble. And consumers take this very seriously these days. If something is missed, it’s often pointed out in a message board by a fan very quickly. If a player models don’t look up to standard, a reviewer will point it out.
The athletes may take the ratings and avatars even more serious. The virtual athletes are a recreation of them that are part of what shape their public image for many fans in this era. In Patrick Hruby’s ESPN Outside the Lines piece “The Franchise”, he cites a couple of accounts of NFL players complaining about their Madden ratings or lobbying for better ratings. Like contract dollars in salary negotiations, detail and rating translate to respect to prideful athletes.
With so much community pressure to get everything “right,” how does a company handle the tremendous demands placed upon them year in and year out? For 2K Sports, Argent taking on and meeting high expectations reaps high rewards. Keeping up with the multitude of changes year in and out for a sports isn’t an easy task he explained, but he believes two traits of the company help keep 2K Sports ahead of the game with franchises like NBA 2K.
“I think we do the best job in the business because we have a passion for the sport and a respect for the gaming community,” Argent said. “We know the demands are high, but when you meet them you really gain some brand loyalty.”


Much like role-players on a championship roster, Argent points to the dedicated efforts of teams devoted to certain aspects of the game coming together to make the whole a better product. And much like the athlete’s the 2K Sports attempts to recreate, the drive for proving oneself the best isn’t just reserve for rival studios.
“We are a competitive group everyone is pushing each other to make their respective area the best part of the game,” Argent said.
Conscious of it or not, in those efforts to make the most competitive games today developers are creating part of the historical record of tomorrow. We as gamers and critics are often thinking about the immediate. The value for now. But once the code is finished and a game is pressed to disc there is a digital recreation of the experience of today. Dwayne Wade’s shoes, the atmosphere at the Staple’s Center, the stoke and kick of a Ray Allen jumper: all these things are represented in as authentic a fashion as the development teams cranking out NBA simulations can muster in their development window.
But that is a focus on today.
The 2K Sports VP hasn’t been shy in his confidence in the NBA 2K telling CNBC back in June the company had the best NBA video game ever made. It’s probably hard containing confidence fresh of the heels of then announcing Michael Jordan’s return to video game basketball after a six year absence exclusively to NBA 2K11.
“Actually getting this done is the most ridiculous win of all-time,” Argent told CNBC.

Which begs the question of how 2K Sports managed one of the biggest sports video game coups in managing a deal with one of the most elusive and valued athletes of the past 20 years.
“Michael is big on authenticity,” Argent explained. “I think that’s why our brand and pitch appealed to him.

Those of us on the outside may never know how much of the actual deal came down to ideals versus dollars but to know anything about Jordan as a fan is to know his crafting of image and value of legacy is as legendary is his competitive spirit. So much so Jordan in his induction speech into the Naismith Memorial Basketball Hall of Fame infamously spent time admonishing some he felt crossed him and offended that legacy over the years. The branding of Jordan should probably be as required study for sports marketers as Jordan gametape should be for aspiring basketball talents.
So for what natural cynicism may arise from those words coming from a professional marketer, one may rest assured there’s plenty of weight to them in reference to Jordan. The plan to present a crafted recreation of highlights of Jordan’s history was not only appealing for him but long a desire of the NBA 2K team.
“This is something both we and the dev team have wanted to do for a very long time,” Argent said. “They had a plan for years on how they wanted to use Michael, thankfully we were able to make a deal happen and put the plan to work.”


NBA 2K11 Screenshot - Flu Game

Enter the well-publicized Jordan Challenge Mode which highlights ten signature moments in the career of the NBA’s most celebrated player. The feature will take player through moments such as Jordan’s rookie year 63-point drop on the Celtics in the playoffs, his 1990 shootout with “The Human Highlight Film” Dominique Wilkins, his first NBA title series knocking of Magic Johnson’s Lakers, the emotional ‘96 Father’s Day game that closed the series with the Sonics, and Jordan’s last championship win knocking off the Utah Jazz.
“We wanted to pick games that represented Jordan’s legacy,” Argent started in explaining the choosing of Jordan Challenge Moments. “We thought it would be great for that older gamer to relive those moment he/she saw when they were kids, but we also thought of it as sort of a history lesson for younger gamers that might have never seen him play, but know of him as the greatest of all time. The gamer is going to be able to play out 10 of his most amazing moments, and I think you are going to see just how amazing some of his accomplishments were.”

Argent stated that while Jordan – with his busy schedule being an NBA owner – doesn’t have the time to be involved in every phase of the development of the game and mode, he does regularly give input on where the game is going.
“He does see things for approval,” said Argent of Jordan. “So far I think we are representing his brand and legacy pretty well.”

For all the buzz, historical challenge modes are really nothing new in the realm of sports video games. There have been modes challenging players to recreate or change history in historical games for years already. And 2K Sports – as well as EA – have had historical players and teams as options for play for years. However between the Jordan Challenge in NBA 2K11 and Wayne Gretzky Challenge in EA’s NHL Slapshot, the idea of highlighting a transcendent legend to freshen that typical mode as possibly emerging trend this year. However, Argent would advise pause to anyone with the thought of this already in the books as a recurring feature in 2K Sports.
“The one thing I can tell is that we do not have, and will never have, a formula,” Argent said. “A big part of our success is our insistence upon continuing to evolve and innovate every year. I think you have to evaluate every situation and see if there is a fit. For us, this year using Michael Jordan felt like the natural fit. One thing we do know is we are always striving and pushing ourselves to be the most authentic simulation sports game on the market.”

Part of that for 2K Sports is taking full advantage of having Jordan in their game and not losing touch with the desire to live out fantasy as well as remember history. Argent sees the inclusion of the MJ: Creating A Legend mode as a way to satisfy that part of the basketball fan desire.

“Fantasy is very much so a big part of it…” he said. “The chance to put rookie Michael Jordan on any of today’s current day NBA teams is the ultimate fantasy. How many Nets, Wizards, Clippers fans out there wonder if they had Michael on their team would their NBA destiny be different. This is your chance now to answer a lot of those questions.”
Argent expressed quite a bit pride in the undertakings of the 2K Sports team. The challenge the team faces year in and out is described earlier in this piece by him as a point of passion. But there is something a little extra special it seems this year with having the rights and responsibilities of representing Michael Jordan with all he means to basketball fans and history.
“It’s a tremendous honor passing MJ’s legacy onto younger fans,” said Argent. “Basketball is in the 2K Sports brand DNA, its something we live and breathe over here. Naturally today’s youth will pick up a game for pure entertainment purposes, but its nice to think that this game will also be teaching younger fans that might not have seen Micheal play, just how special he was.”

[ 本帖最后由 zeng56 于 2010-9-21 07:19 编辑 ]

brynt

今年ms 2k和Hp合作了 广告牌不用那么单一了 不过总会有补丁的 anyway~呵呵

wx32613

留名留名~~~~~~~~~~~~~~~~~~~~~

bodboy52

翻了前几段  不翻了  此文没什么新闻 主要是讲2K公司和Jordan合作的东西，没有什么新鲜的；
前几段吧  后面没翻  没意思啊：
挑战乔丹与体育运动的动作捕捉史--jason argent


我们有相关的调查信息来决定Tennessee Titans队跑锋Chris Johnson的相对速度，洛杉矶湖人队后卫渣科的紧逼防守能力，或者Tampa Bay Rays的外野手Carl Crawford的达阵能力。这项技术致力于进一步细化地捕捉到所有丹佛金块队球员的纹身，阿杜的鞋，Manny Ramirez宽松的队服，还有Peyton Manning拿的毛巾。声音的设计细节，保证了卡罗莱纳黑豹队的第一次达阵是一阵咆哮，适当的钟声迎接达拉斯小牛队的每次罚球，以及在正确时间中带来了真实的战争哭泣声在佛罗里达州足球比赛中。


当提出这个大胆的声明2K Sports的营销副总裁jason argent同意。 “这是大胆的，但你说得对。我想不出任何可能有更全面的，“他说。
他应该知道，2K Sports，以及他们的竞争对手，他们的任务不仅仅是放出一个运作很好，功能全面的游戏代码，现实主义的人们会想到在游戏中拿到满垒和三双。而且现在的消费者非常注重这些。如果有些事情错过了，通常很快会有球迷在留言板上指出，如果球员模型没有看起来很标准，审查人员会指出。


这些球员的数值和头像更加严重，这些虚拟的运动员，是他们在球迷公众形象中的一部非。他列举了一些NFL运动员抱怨他们的数值或者希望得到更好的数值。就像合同中的美元，细节和数值决定了运动员得到的尊重和骄傲。

在这么多的公众压力下做到任何事情都“对”，一个公司是如何年复一年的处理这些巨大的需求呢？？对于2K Sports，Argent认为高期待代表高回报。他解释到跟随众多体育运动的变化并不是容易的事，但是他相信公司的两个特点帮助他们领先与其他游戏，比如NBA 2K系列
“我认为我们做的很好，因为我们有对体育的热爱和对社会的尊重“Argent说”我知道他们的要求很高，但是当你遇到他们，你知道他们对你的品牌是多么忠诚“。


就像冠军名单上的角色球员，Argent指出团队的努力使整个游戏更好，而且就像运动员一样，2K Sports也需要重新创新，来证明不只是对手有最好的工作室储备。
”我们是一个有竞争力的团队，每一个人互相鼓舞，让他们所负责的部分成为游戏中最好的“
无论你是否意识到这一点，这些制造出最有竞争力的游戏的制作人员，将在未来创造历史几轮。我们作为游戏玩家和评论家常常想着立杆见影。但是一但代码完成游戏压盘，代表这是当今的创新。典韦的鞋，斯台普斯中心的气氛，阿伦的跳投。所有的这些都可以在游戏中体现，但这些只是着眼于今天。

体育部副总裁的2k没有害羞的他在NBA的告诉CNBC电视频道6月公司有信心制作有史以来最好的NBA的视频游戏2K。它可能更有信心当时宣布6年后，没有专门为NBA 2K11迈克尔乔丹重返篮球视频游戏的。
“其实得到这个工作是所有时间最可笑的胜利，”Argent告诉CNBC。
他回避了2k是如何控制世界上最大的视频游戏制作与20年来最有影响力和价值的运动员的结合。
”Michael非常伟大，我们品牌吸引了他”
虽然我们这些局外人可能永远不知道他们成交的价钱和细节，但作为一个球迷，知道的是他的竞争精神。已经于乔丹在他进入名人堂的演讲时，告诫那些曾经冒犯过他的人。jOrRAN品牌的市场营销的研究应该学习一下他在篮球上的天赋。

kiuben

~~~~~~~~~~~~~~~~终于要来了 ～～～

kakaluna

看完了  基本是对开发者的有关乔丹模式一些访谈，没有什么关于游戏的新内容

yanfei18

总结！！！！！！！！！！！！！！！！！！！！！！！！！！！！！！！！！！！！！！！！！！！

zzzzi2006

求译帝准确翻译！另外痛恨20字啊~20字！

kobe629385

试玩版不发布PC？？

lxc193

还有两个礼拜，希望偷跑 [冲啊]

brynt

抢占沙发！K11快来了激动啊！！！